Web Scraping – Effective Way of Improving Market Presence

Web scraping is a technique that is fast making its presence felt in the world of internet by its sheer weight of being effective. It is a technique that uses software to crawl through the internet and gather up all the relevant and important information that one would need for their products.

The information gathered by the web scraping can be used for various things such as data integration, web mashup, online comparison of price and much more. Web scraping uses sophisticated software that crawls through the internet and gathers up all related information for the entity that you are looking for. The information that is gathered up is an automated, systematic, and very structured way. This allows for easy understanding of the gathered information. Though this is one of the best ways for data extraction there are quite a few things that one must be aware of before getting into web scraping.

Being aware of the following things keep you at a better position not only leverage the best deal, but also to negotiate properly.

•    For data mining the first thing that one should be very sure of is the kind of data they want. One has to define properly what kind of data they want and also what would be the purpose of the same. For an instance if you wish to get a closer look at your competitors, it would be a wise to let the data scraping service providers know who your competitors are. This would allow them to gather better information. Similarly if you are looking for getting new customers getting contact data from existing players in the respective industry would be helpful.

•    One should also be aware of the structure in which they want the data. A simple data structure has the entity name in the row and the property of the entity is kept in the cells of the rows. However, one can also opt for data structure in chart. Apart from the above, there is just one more thing that one needs to keep in mind while using the data mining services; it is the number of data extraction. At times a onetime data extraction would be sufficient whereas at other times periodic extractions or general reports are required.

If you are aware of all the above points, then you are very much inline of going ahead and taking the help of scrape website data. Knowing the above points would allow you to know what exactly to ask from your vendor and likewise quote. One can make the most of the data extraction services with the help of either the web scraping or web crawling services.

Source: https://3idatascraping.wordpress.com/2014/01/07/web-scraping-effective-way-of-improving-market-presence/

Hard-Scraped Hardwood Flooring: Restoration of History

Throughout History hardwood flooring has undergone dramatic changes from the meticulous hard-scraped hardwood polished floors of majestic plantations of the Deep South, to modern day technology providing maintenance free wood flooring designed for comfort and appearance. The hand-scraped hardwood floors of the South, depicted charm with old rustic nature and character that was often associated with this time era. To date, hand-scraped hardwood flooring is being revitalized and used in up-scale homes and places of businesses to restore the old country charm that once faded into oblivion.

As the name implies, hand-scraped flooring involves the retexturing the top layer of flooring material by various methods in an attempts to mimic the rustic appearance of flooring in yesteryears. Depending on the degree of texture required, hand scraping hardwood material is often accomplished by highly skilled craftsmen with specialized tools and years of experience perfecting this procedure. When properly done, hand-scraped hardwood floors add texture, richness and uniqueness not offered in any similar hardwood flooring product.

Rooted with history, these types of floors are available in finished or unfinished surfaces. The majority of the individuals selecting hand-scraped hardwood flooring elect a prefinished floor to reduce costs per square foot in installation and finishing labor charges, allowing for budget guidelines to bend, not break. As expected, hand-scraped flooring is expensive and depending on the grade and finish selected, can range from $15-40$ per square foot and beyond for material only. Preparation of the material is labor intensive adding to the overall cost per square foot dramatically. Recommended professional installation can and often does increase the cost per square foot as well, placing this method of hardwood flooring well out of reach of the average hardwood floor purchaser.

With numerous selections of hand-scraped finishes available, each finish is designed to bring out a different appearance making it a one-of-a-kind work of art. These numerous finish selections include:

• Time worn aged, dark coloring stain application bringing out grain characteristics

• Wire brushed, providing a highlighted "grainy" effect with obvious rough texture

• Hand sculpted, smoother distressed uniform appearance

• French Bleed, staining of edges and side joints with a much darker stain to give a bleeding effect to the wood

• Hand Hewn or Rough Sawn, with visible and noticeable saw marks

Regardless of the selection made, scraped flooring cannot be compared to any other available flooring material based on durability, strength and visual appearance. Limited by only the imagination and creativity, several wood species can be used to create unusual floor patterns, highlighting main focal points of personal libraries and art collections.

The precise process utilized in the creation of scraped floors projects a custom look with deep color and subtle warm highlights. With radiant natural light reflecting off this type of floor, the effect of beauty and depth is radiated in a fashion that fills the room with solitude and serenity encompassing all that enter. Hand-scraped hardwood floors speak of the past, a time of decent, a time or war and ambiguity towards other races and the blood- shed so that all men could be treated as equals. More than exquisite flooring, hand-scraped hardwood flooring is the restoration of History.

Source: http://ezinearticles.com/?Hard-Scraped-Hardwood-Flooring:-Restoration-of-History&id=6333218

Some Traps to know and avoid in Web Scraping

In the present day and age, web scraping comes across as a handy tool in the right hands. In essence, web scraping means quickly crawling the web for specific information, using pre-written programs. Scraping efforts are designed to crawl and analyze the data of entire websites, and saving the parts that are needed. Many industries have successfully used web scraping to create massive banks of relevant, actionable data that they use on a daily basis to further their business interests and provide better service to customers. This is the age of the Big Data, and web scraping is one of the ways in which businesses can tap into this huge data repository and come up with relevant information that aids them in every way.

Web scraping, however, does come with its own share of problems and roadblocks. With every passing day, a growing number of websites are trying to actively minimize the instance of scraping and protect their own data to stay afloat in today’s situation of immense competition. There are several other complications which might arise and several traps that can slow you down during your web scraping pursuits. Knowing about these traps and how to avoid them can be of great help if you want to successfully accomplish your web scraping goals and get the amount of data that you require.

Complications in Web Scraping

Over time, various complications have risen in the field of web scraping. Many websites have started to get paranoid about data duplication and data security problems and have begun to protect their data in many ways. Some websites are not generally agreeable to the moral and ethical implications of web scraping, and do not want their content to be scraped. There are many places where website owners can set traps and roadblocks to slow down or stop web scraping activities. Major search engines also have a system in place to discourage scraping of search engine results. Last but not the least, many websites and web services announce a blanket ban on web scraping and say the same in their terms and conditions, potentially leading to legal issues in the event of any scraping.

Here are some of the most common complications that you might face during your web scraping efforts which you should be particularly aware about –

•    Some locations on the intranet might discourage web scraping to prevent data duplication or data theft.

•    Many websites have in place a number of different traps to detect and ban web scraping tools and programs.

•    Certain websites make it clear in their terms and conditions that they consider web scraping an infringement of their privacy and might even consider legal redress.

•    In a number of locations, simple measures are implemented to prevent non-human traffic to websites, making it difficult for web scraping tools to go on collecting data at a fast pace.

To surmount these difficulties, you need a deeper and more insightful understanding of the way web scraping works and also the attitude of website owners towards web scraping efforts. Most major issues can be subverted or quietly avoided if you maintain good working practice during your web scraping efforts and understand the mentality of the people whose sites you are scraping.

Common Problems

With automated scraping, you might face a number of common problems. The behavior of web scraping programs or spiders presents a certain picture to the target website. It then uses this behavior to distinguish between human users and web scraping spiders. Depending on that information, a website may or may not employ particular web scraping traps to stop your efforts. Some of the commonly employed traps are –

Crawling Pattern Checks – Some websites detect scraping activities by analyzing crawling patterns. Web scraping robots follow a distinct crawling pattern which incorporates repetitive tasks like visiting links and copying content. By carefully analyzing these patterns, websites can determine that they are being caused by a web scraping robot and not a human user, and can take preventive measures.

Honeypots – Some websites have honeypots in their webpages to detect and block web scraping activities. These can be in the form of links that are not visible to human users, being disguised in a certain way. Since your web crawler program does not operate the way a human user does, it can try and scrape information from that link. As a result, the website can detect the scraping effort and block the source IP addresses.

Policies – Some websites make it absolutely apparent in their terms and conditions that they are particularly averse to web scraping activities on their content. This can act as a deterrent and make you vulnerable against possible ethical and legal implications.

Infinite Loops – Your web scraping program can be tricked into visiting the same URL again and again by using certain URL building techniques.

These traps in web scraping can prove to be detrimental to your efforts and you need to find innovative and effective ways to surpass these problems. Learning some web crawler tips to avoid traps and judiciously using them is a great way of making sure that your web scraping requirements are met without any hassle.

What you can do

The first and foremost rule of thumb about web scraping is that you have to make your efforts as inconspicuous as possible. This way you will not arouse suspicion and negative behavior from your target websites. To this end, you need a well-designed web scraping program with a human touch. Such a program can operate in flexible ways so as to not alert website owners through the usual traffic criteria used to spot scraping tools.

Some of the measures that you can implement to ensure that you steer clear of common web scraping traps are –

•    The first thing that you need to do is to ascertain if a particular website that you are trying to scrape has any particular dislike towards web scraping tools. If you see any indication in their terms and conditions, tread cautiously and stop scraping their website if you receive any notification regarding their lack of approval. Being polite and honest can help you get away with a lot.

•    Try and minimize the load on every single website that you visit for scraping. Putting a high load on websites can alert them towards your intentions and often might cause them to develop a negative attitude. To decrease the overall load on a particular website, there are many techniques that you can employ.

•    Start by caching the pages that you have already crawled to ensure that you do not have to load them again.

•    Also store the URLs of crawled pages.

•    Take things slow and do not flood the website with multiple parallel requests that put a strain on their resources.

•    Handle your scraping in gentle phases and take only the content you require.

•    Your scraping spider should be able to diversify its actions, change its crawling pattern and present a polymorphic front to websites, so as not to cause an alarm and put them on the defensive.

•    Arrive at an optimum crawling speed, so as to not tax the resources and bandwidth of the target website. Use auto throttling mechanisms to optimize web traffic and put random breaks in between page requests, with the lowest possible number of concurrent requests that you can work with.

•    Use multiple IP addresses for your scraping efforts, or take advantage of proxy servers and VPN services. This will help to minimize the danger of getting trapped and blacklisted by a website.

•    Be prepared to understand the respect the express wishes and policies of a website regarding web scraping by taking a good look at the target ‘robots.txt’ file. This file contains clear instructions on the exact pages that you are allowed to crawl, and the requisite intervals between page requests. It might also specify that you use a pre-determined user agent identification string that classifies you as a scraping bot. adhering to these instructions minimizes the chance of getting on the bad side of website owners and risking bans.

Use an advanced tool for web scraping which can store and check data, URLs and patterns. Whether your web scraping needs are confined to one domain or spread over many, you need to appreciate that many website owners do not take kindly to scraping. The trick here is to ensure that you maintain industry best practices while extracting data from websites. This prevents any incident of misunderstanding, and allows you a clear pathway to most of the data sources that you want to leverage for your requirements.

Hope this article helps in understanding the different traps and roadblocks that you might face during your web scraping endeavors. This will help you in figuring out smart, sensible ways to work around them and make sure that your experience remains smooth. This way, you can keep receiving the important information that you need with web scraping. Following these basic guidelines can help you prevent getting banned or blacklisted and stay in the good books of website owners. This will allow you continue with your web scraping activities unencumbered.

Source: https://www.promptcloud.com/blog/some-traps-to-avoid-in-web-scraping/

Thoughts on scraping SERPs and APIs

Google says that scraping keyword rankings is against their policy from what I've read. Bummer. We comprise a lot of reports and manual finding and entry was a pain. Enter Moz! We still manually check and compare, but it's nice having that tool. I'm confused now though about practices and getting SERPs in an automated way. Here are my questions

    Is it against policy to get SERPs from an automated method? If that is the case, isn't Moz breaking this policy with it's awesome keyword tracker?

    If it's not, and we wanted to grab that kind of data, how would we do it? Right now, Moz's API doesn't offer this data. I thought Raven Tools at one point offered this, but they don't now from what I've read. Are there any APIs out there that we can grab this data and do what we want with it? (let's day build our own dashboard)?

Thanks for any clarification and input!

Source: http://moz.com/community/q/thoughts-on-scraping-serps-and-apis